Gateway To Global Collaborations.

Udea Media, established by Umay Ayaz, stands as a premier media company committed to offering tailored solutions for every individual client, ensuring a seamless transition from vision to reality.
Operating as a boutique firm, we proudly collaborate with a diverse ensemble of local and international creators, producers, scriptwriters, and various linear/digital platforms, curating both scripted and unscripted content on a global scale.
Our approach is both innovative and forward-thinking, enabling us to identify unique opportunities that foster collaboration among international partners. We pride ourselves on elevating local concepts into premium projects and introducing groundbreaking global business avenues, all while partnering with esteemed experts in the international media arena.
At Udea Media, our mission is to amplify our partners’ global influence. With over a decade of rich and varied media experience, we recognize that an expanded global footprint equates to heightened visibility, increased revenue, and unparalleled success.
Fueled by a fervor for creativity and a vision to make content resonate internationally, our team, in conjunction with our partners, is poised to work hand in hand with you, ushering in new realms of achievement. Let’s envision and realize success together!

About

Umay Ayaz

Media Networker & Senior Consultant

Launching her career in a production company, Umay Ayaz embarked on a dynamic path in media as an International Format Acquisitions Manager. She showcased her expertise in the field by identifying and adapting global formats for Turkish broadcasting channels.

Transitioning into a content distribution firm, Umay held the pivotal role of Head of Acquisitions for nearly a decade. In this capacity, she was instrumental in managing a wide variety of formats catering to diverse audiences on local, national, and international levels.

Currently a Senior Consultant, Umay leverages her twelve years of vast international industry experience to provide strategic consulting services. She is skilled in designing and facilitating workshops, sharing insights that reflect her extensive knowledge in the field.

Recognized as a reliable and proficient authority in international content acquisition, Umay has fostered a rich network encompassing multicultural format creators, production companies, broadcasters, and distributors from diverse geographical locations and perspectives. Her acumen and dedication are testament to her high-performing career trajectory.

Ankara University, Ankara Turkiye; Bachelor’s Degree in Italian Literature and Language
Anadolu University, Eskişehir Turkiye; Associate’s Degree in Radio and Television Programming
Perugia University, Perugia Italy; Certificate in Economics
Florida University, Miami Florida USA; Innovation in Media Content Creation Certificate
President at JCI Turkiye Senate https://jciturkiye.org/turkiye-senatosu
Certified Italian Interpreter
ICF CCE certified Coach & Trainer & Consultant
Mentor at Book Writing Course
Book co-Author: Bir Tabu Meselesi-A matter of Taboo published in January 2021
Creator of the format CLEAR UP!
Lecturer at Acun Media Academy – Nişantaşı University https://acunmedyaakademi.com/
Founder of THE FORMAT TV https://theformat.tv

Highly-skilled media expert with 12 years of international industry experience.

Attentive professional with functional strengths delivering trust, credibility and high performance, dedicated to existing and original content acquisition locating multicultural creators and productions in the industry.

Specialization in working closely with creators, broadcasters and production companies to find and present their formats on the global arena.
As a content buyer, has years of international and domestic market know-how and experience with an established network of media executives from various territories and mindsets.

Consulting to media houses and independent creators focusing on creative strategy and content development, both in the linear and non-linear fields.

Innovative mentor and educator – inspiring and motivating industry peers and others to develop their own format, and they are guided through the process.

Facilitated auditorium lectures introducing participants to the world of commercial formats, development tools and research resources, business and legal aspects, and guiding participants to shape, write and pitch great formats for linear and streaming channels or digital platforms.

Promotor and cultivator of fresh talents that can be discovered everywhere.

Organised and managed TV formats competition in Beykent University and lecture at Bahçeşehir University.

Participated to International Emmy Awards 2019 with the Nominee Format ‘The Remix’.

As an active networker and media specialist, Umay stays informed and relevant in her industry. Over her 12-year career, she has attended 140 international media exhibitions in 36 locations worldwide. She has clients and partners in Turkish-speaking territories and further afield.

Her expertise helps guide local creators and producers in understanding global business practices to better engage with suitable international projects. Umay has served as a jury member in notable scripted and non-scripted format competitions, including the C21 Media International Format Awards, the 2021 Rockie Awards-Banff World Media Festival, and the 2019 Pitch & Play Live!

Umay excels in forging connections and fostering collaborations across countries, aiding local creators/producers in engaging with international coproduction ventures across diverse content types.

Always passionate about making introductions, Umay aims to touch lives and assist individuals in finding their dream jobs. In doing so, she has successfully brought dozens of people into both the media industry and other sectors.

Distinctive Professionalism, Genuine Integrity

Umay embodies core values, seamlessly merging results-driven professionalism with deep-seated honesty. Known for her direct communication and steadfast loyalty, she cultivates genuine connections. Her creativity propels content to the global stage. With expertise in insightful project development and strategic media relations, Umay’s hands-on approach ensures success in every endeavor.