“Being real is being true to you.”

David W. Earle

Umay Ayaz

Media Networker & Senior Consultant

Launching her career in a production company, Umay Ayaz embarked on a dynamic path in media as an International Format Acquisitions Manager. She showcased her expertise in the field by identifying and adapting global formats for Turkish broadcasting channels.

Transitioning into a content distribution firm, Umay held the pivotal role of Head of Acquisitions for nearly a decade. In this capacity, she was instrumental in managing a wide variety of formats catering to diverse audiences on local, national, and international levels.

Currently a Senior Consultant, Umay leverages her twelve years of vast international industry experience to provide strategic consulting services. She is skilled in designing and facilitating workshops, sharing insights that reflect her extensive knowledge in the field.

Recognized as a reliable and proficient authority in international content acquisition, Umay has fostered a rich network encompassing multicultural format creators, production companies, broadcasters, and distributors from diverse geographical locations and perspectives. Her acumen and dedication are testament to her high-performing career trajectory.

Umay Ayaz

Qualifications

  • Ankara University, Ankara Turkiye; Bachelor’s Degree in Italian Literature and Language

  • Anadolu University, Eskişehir Turkiye; Associate’s Degree in Radio and Television Programming

  • Perugia University, Perugia Italy; Certificate in Economics

  • Florida University, Miami Florida USA; Innovation in Media Content Creation Certificate

  • President at JCI Turkiye Senate https://jciturkiye.org/turkiye-senatosu

  • Certified Italian Interpreter

  • ICF CCE certified Coach & Trainer & Consultant

  • Mentor at Book Writing Course

  • Book co-Author: Bir Tabu Meselesi-A matter of Taboo published in January 2021

  • Creator of the format CLEAR UP!

  • Lecturer at Acun Media Academy – Nişantaşı University https://acunmedyaakademi.com/

  • Founder of THE FORMAT TV https://theformat.tv

  • Ankara University, Ankara Turkiye; Bachelor’s Degree in Italian Literature and Language

  • Anadolu University, Eskişehir Turkiye; Associate’s Degree in Radio and Television Programming

  • Perugia University, Perugia Italy; Certificate in Economics

  • Florida University, Miami Florida USA; Innovation in Media Content Creation Certificate

  • Junior Chamber International Senator #78270 & General Secretary at JCI Turkiye Senate https://jci.cc/en

  • Certified Italian Interpreter

  • ICF CCE certified Coach & Trainer & Consultant

  • Mentor at Book Writing Course

  • Book co-Author: Bir Tabu Meselesi-A matter of Taboo published in January 2021

  • Creator of the format CLEAR UP! https://coffeemug.media/project/clear-up

  • Lecturer at Acun Media Academy – Nişantaşı University https://acunmedyaakademi.com/

  • Founder of THE FORMAT TV www.theformat.tv

Professional Experience and Skills

  • Highly-skilled media expert with 12 years of international industry experience.

  • Attentive professional with functional strengths delivering trust, credibility and high performance, dedicated to existing and original content acquisition locating multicultural creators and productions in the industry.

  • Specialization in working closely with creators, broadcasters and production companies to find and present their formats on the global arena.

  • As a content buyer, has years of international and domestic market know-how and experience with an established network of media executives from various territories and mindsets.

  • Consulting to media houses and independent creators focusing on creative strategy and content development, both in the linear and non-linear fields.

  • Innovative mentor and educator – inspiring and motivating industry peers and others to develop their own format, and they are guided through the process.

  • Facilitated auditorium lectures introducing participants to the world of commercial formats, development tools and research resources, business and legal aspects, and guiding participants to shape, write and pitch great formats for linear and streaming channels or digital platforms.

  • Promotor and cultivator of fresh talents that can be discovered everywhere.

  • Organised and managed TV formats competition in Beykent University and lecture at Bahçeşehir University.

  • Participated to International Emmy Awards 2019 with the Nominee Format ‘The Remix’.

  • Highly-skilled media expert with 12 years of international industry experience.

  • Attentive professional with functional strengths delivering trust, credibility and high performance, dedicated to existing and original content acquisition locating multicultural creators and productions in the industry.

  • Specialization in working closely with creators, broadcasters and production companies to find and present their formats on the global arena.

  • As a content buyer, has years of international and domestic market know-how and experience with an established network of media executives from various territories and mindsets.

  • Consulting to media houses and independent creators focusing on creative strategy and content development, both in the linear and non-linear fields.

  • Innovative mentor and educator – inspiring and motivating industry peers and others to develop their own format, and they are guided through the process.

  • Facilitated auditorium lectures introducing participants to the world of commercial formats, development tools and research resources, business and legal aspects, and guiding participants to shape, write and pitch great formats for linear and streaming channels or digital platforms.

  • Promotor and cultivator of fresh talents that can be discovered everywhere.

  • Organised and managed TV formats competition in Beykent University and lecture at Bahçeşehir University.

  • Participated to International Emmy Awards 2019 with the Nominee Format ‘The Remix’.

Networking

As an active networker and media specialist, Umay stays informed and relevant in her industry. Over her 12-year career, she has attended 140 international media exhibitions in 36 locations worldwide. She has clients and partners in Turkish-speaking territories and further afield.

Her expertise helps guide local creators and producers in understanding global business practices to better engage with suitable international projects. Umay has served as a jury member in notable scripted and non-scripted format competitions, including the C21 Media International Format Awards, the 2021 Rockie Awards-Banff World Media Festival, and the 2019 Pitch & Play Live!

Umay excels in forging connections and fostering collaborations across countries, aiding local creators/producers in engaging with international coproduction ventures across diverse content types.

Always passionate about making introductions, Umay aims to touch lives and assist individuals in finding their dream jobs. In doing so, she has successfully brought dozens of people into both the media industry and other sectors.

  • Driven networker and media specialist committed to stay fresh and relevant in the industry.

  • Prior attendance at 135 International media exhibitions in 36 locations worldwide spanning 12 years.

  • Clients and partners in Turkish-speaking territories, and further abroad.

  • Guiding local creators and producers to understand the ways of globalization to engage with the right projects internationally

  • Jury member at important scripted and non-scripted format competitions such as;

    C21 Media International Format Awards
    https://www.c21media.net/international-format-awards-jury-2022/

    2021 Rockie Awards-Banff World Media Festival
    https://rockies.playbackonline.ca/Juries/OurJudges

    2019 Pitch & Play Live!
    https://ceetv.net/readItem?id=43751

  • Experienced in building connections and collaboration between various countries helping local creators/producers to engage with global endeavors for coproductions in any kind of content.

  • Has always taken it as a duty to introduce people to each other, touch their lives and help them find their life changing dream jobs. With this manner, she has brought dozens of people both into media and other sectors.

Distinctive Professionalism, Genuine Integrity

Umay embodies core values, seamlessly merging results-driven professionalism with deep-seated honesty. Known for her direct communication and steadfast loyalty, she cultivates genuine connections. Her creativity propels content to the global stage. With expertise in insightful project development and strategic media relations, Umay’s hands-on approach ensures success in every endeavor.

Professional and Personal Manner

  • Values-driven and result oriented.

  • Respect, honesty and sincerity comes first!

  • A straight-talking, loyal, committed and reliable professional.

  • No tolerance for ingratitude, lies, disrespect and dishonesty which are -for her- characteristic disorders and deal breakers!

  • Driven by a passion to inspire people through creativity and a goal to make their contents & companies travel beyond borders.

  • Project development including providing expert creative advice and reaching out to key industry contacts internationally and locally.

  • A proficient format analyser and content strategy executive offering insight and creative vision in addition to proven local and global business expertise in the media field.

  • Listens to you, analyzes organizational needs and creates the most effective business model.

  • Never shies away from putting her hands-on to get the job done.